At Goldwell we think Stylist. We embrace passion for beautiful hair. We believe that only together can we reach new heights by achieving creative excellence, outstanding client satisfaction, and salon success. A brand in transformation, guided by a global team of passionate stylists. We understand that partnership is more than great products.
KMS California unites creative people globally with the powerful language of STYLE. Collaborating with our community to collect ideas from the most inspiring places in the world: runways, urban fashion districts, and the streets. Our products, organized intuitively to START.STYLE.FINISH. are influenced by the style we see, input from our community of global creatives, and performance delivered by TRIfinity Technology. It’s how we create. How we relate. While it might not save the world, great style can make your day. STYLE MATTERS.
Ask a curly girl about her hair and she’ll tell you about her life. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it. Our products are inspired by conversations with real people. We won’t just give you amazing curls, we’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls. It’s not dogma, it’s Deva.
We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products, and biotech scientists who didn’t have any preconceived notions of what could or couldn’t be done in beauty. Together, they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards letter, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.
We’re not pretty. Or beautiful. Or pampering. Or luxury. We’re far too interested in guiding you to a new level of skin health. So, while our packaging may not be designed to color-coordinate with your bathroom, you can always be sure that we use ingredients that we know will work. Our confidence is founded by skin care professionals worldwide who use our products in their treatment rooms every day because they get results.
